We are design generalists. / We unconciously try to find innovative solutions when appoaching new projects. We use different business model techniques to innovate our business model. Giving advice. Essential specialists combined with external coworkers. Interdisciplinary agency with external experts. We are confused about our offer range. / Being interdisciplinary is confusing./ Multipraktik at work (inventive resourceful). We are not a multidisciplinary design studio (visual only). We offer a very wide range of visual design (in a single employee). We do not possess cutting edge design skills. We tutor clients on design. Design Specialist Specialization in sports/science projects. We strive to go from design provider to design consultancy (also in terms of pricing). We are design specialists. We consult our clients on the best solution. We are in design industry - we offer design systems (complex), visual identities, digital design, UX/UI, design consulting, branding, etc. Strict/Hrash with the project results (we are too self- critical). We want to be special. We provide systematic design solutions. We dont do DTP as a stand alone project, only as a part of bigger projects. Our results/outcomes are design systems. We dont design production projects regularly. We provide task specific design expertise to our clients even when not asked. Too cold design work. We only use Neue Haas. Except when not possible, we use Arial. We dont use bold colors (Gigo). Colorless: grey, white, black. Business stationery is not alignet, nor complete. / We use type design logo. We have a strong typedesign, composition, logotype. B&W personal photos. Show dont tell (video). Color personalized presentations. No childish, colorful, or goofy graphics. Neutral: illustrations, symbol, infographics. Weakness: photography, video, colors, iconography, animations, 3D. Lack of internal comm materials (notebooks for employees, onboarding,...) We are always available for additional info, questions - we are reachable. We provide multiple design options. We offer holistic/wholesome design service - one stop shop principle. No music in the sudio. Simple design. We dont have too much elements, but the ones we have are functional, not complicated, and have basic shapes. No emotional design. Flat as possible. Industrial look and feel of the office. We keep office space organized and clean. In our offices we like to enhance the use of genuine materials. Black & white color code even to the small detail -> pencils. On the other hand we have a vespa in our office. Wayfinding have minimal design /simple. In our office interior we use black or white color, or materials in its natural shade. Photos used in our office space are a well reflection of our brand - high quality, contemporary. We use matter-of-fact language to convey professionalism. No bullshit. We strive to speak with professional expressions not slang. Following GIGO = garbage in, garbage out. Design with zero emotions. We avoid sounding pretty. Serious in text, relaxed in person. We apply to advertising festivals and are part of the scene. Our tone of voice is professional, sometimes cold. Lack of stategy for communication. Value Creator We are confused about our brand. We dont have clear brand positioning. / Our main revenue stream is selling design solutions. We want to create more self sustainable streams. Self education. Reading books, online courses, self education, proactive rather than organized/planed. Proposing improvements. We occasionally communicate our offer range/serivces. Help coworkers when there is a short deadline. We want to create value for users (which is sometimes not the same as for the clients). Lacking internal organization (policy, onboarding, guidelines, roles). We are user-centric. We are eager to dig into it. We dont deploy business strategy across the company. If the money is good we do it. We are not efficient at tracking time and/or budget. We are too informal at time tracking. / We like helping each other. People respect each other. Working on coworker relationship. Group / tema lunch. Good relations between team members. We help each other. We order lunch together. We have happy hour each Monday. We have birthday celebration. We share sweets. We make each other coffee. We are pragmatic. We have regular phonecalls. When we create project estimates, we use examples of our previous work (cost & time). We are not just coworkers, but friends. Low magrin (added value per employee is too low). We belive in garbage in, garbage out principle. Ful smo se potrudli, izpadlo je pa tako kot ponavadi We over deliver. We look at the broader context than brief. We dont blindly follow customers (wishes) brief. We do what our customers tell us, even if we dont agree. *If this opens the door for future projects. Give the solutions, not problems. Our strenghts are typedesign, composition, logotype, and illustrations. Our weaknesses are photography, colours, video, animations, 3D. The final design work/deliverables are never surprising. Predictable? We dont have a standardized process for these 4 connected domains. The seriousness in our tone creates trust and credibility. We dont have clear brend positioning. Radical Once a week we talk business over drinks. We build strong coworker relationships (happy monday, birthday, lunches together). We have happy hour every monday @16.00 PM, where we drink prosecco and talk to each other. Our informal culture is that we sometimes dress all in black, come to work late, eat lunch together and have coffee. Thoroughness with work. Casual dress code. Everyone likes black outfits. We dont celebrate success. / We are not afraid of asking questions to understand better. We dont work with troublemakers. Sometimes radical decisions are not ok for business. Priorities in projects are not always in proper order. Our internal design process is not a democracy. / Rescourceful finding a way to solve most problems. We try to solve the problem even if we do not know how to do it. We dont do trendy, mainstream design. / We do not acknowledge design trends nor are we aware of them. We strive to offer out-of-box services/solutions. We are too arrogant sometimes (e.g. its good enough for x client, too sure about our solutions). / No bullshit, no prettiness, only necessary elements. Strict visual idenity (B&W, type focusing). Clear and minimalistic design (B&W). Provocative brand name (selfexplanatory) GIGO = Garbage In, Garbage Out = everybody knows. Presenting info with abstact captions, not photos. We dont and we should send out holiday greetings. We dont use awards and publicity enough (which leads to building the reputation and more clients). We have lack of self promo activities (dead website, low SM engagement of employer, etc.). Presentation of our new products to clients (e.g. Business Genome). As a part of our presales activities, we suggest improvements to our existing clients - in order to maintain the work relationship. Good work = new projects. We sometimes engage with informal activities with clients (networking). Our sales is based on WOM (word of mouth) recommendations. We dont work actively on sales/presales activities. We should attend more festivals to meet/attract new clients. We keep track with actual market situation. We deliver more that the brief asks. We ignore part of the brief if we think its not good for the client. We offer dicounts when necessary. We are being proactive. Focus on upsale to existing clients is more efficient than getting new clients. Our presales/sales is not automated nor defined. We dont have limited number of corrections per project. We have long term benefits for clients in offer. We dont use informal client relationship well enough (gretting, birthday, etc.) Project completion should also include case studies, PR & promo materials. We provide brand management tools (post sales). We try to upsale when possible (long-term project). Lack of evaluation of projects - expert & financial vs time used. We dont have a standardized process for a follow-up meet, but we do talk about it (occasionally). We dont have a follow up process. No plants, no animals allowed. We dont have an office secretary. Our work space is a constant work in progress (details). Partner Attidute dont kill the messager. For the frustrations with the client decisions or market situation (filter). Complete freedom for decisions for working from home = which is not optimal for work We want to help in our own way. Being thorough, breaking problems to small chunks. We invest in long-term relationships with our clients by doing good work, on time hand over of the materials, good relationships. We follow good project management practices. Sharing personal anecdotes. Share your sweets. Were very patient when it comes to understanding clients. We carefully listen to clients & coworkers. Working and helping each other to create greater value. We dont have employee reviews. / We dont have predefined roles/positions. / Trying to hear/understand problems clients & coworkers. Being polite, honest and respectful. Friendly but professional to clients. Respectful and understanding to clients. Our communication is respectful. Helpful, accesible. Filter for emotional reactions that comes from coworkers (related to clients). No golden rolex for 20 years. Self education in free time. Lack of training education. / Laidback conversation among ourselves. We decide on which clients to work with case by case. Our office life is far from serious We chime-in but we dont collaborate. Clear understandable proposals to clients. Lacking structured employee compensation system (transparency). Our visual identity is neutral because it has to be present a wide range of visual languages. Our visual identity allows flexibility & personalization for specific client presentation (color presentations). Visual idenitity design cameleon approach (colors, ofc, press, web, social). Personalized NY cards in clients identity. Black - white color code is our DNA, but it can be a platform for any color you need to present to different solutions. We talk (call) with our clients regulary after the business, because we care about their business. We do everything asap. As part of our goodwill, we sometimes offer some tasks (support) for free. We are always reachable for design specific/related questions - implementing process. We take part in unpaid/pitch projects. Dangerous work space. / We put our dishes in the dishwasher! Too cold in offices = blankets, ponchos everywhere. Our open office offers instant feedback from our colleagues. We can work from home or office. We work in open offices. Our open office offers transparency, you instantly know who is present. Our entrance door/office is always locked. We use awards to communicate the value we bing to our clinets. Our tone is respectful at first, then informal. We use short and clear sentences. tiranje between coworkers. We do not take our social media account serious. We are considered boring, dated, and not hip. Avoid mainstream and average. Average office life posts. We lack content guidelines for brand and descriptions.